Privacy policy

Last updated: February 2, 2026

Elizabeth Vere (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”), to provide you with a curated shopping experience.

Our store is hosted on Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, share, and store your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us.

If there is a conflict between our Terms and this Privacy Policy, this Privacy Policy controls with respect to how we collect, use, and disclose personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1) What personal information we collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so it cannot reasonably identify you.

Depending on how you interact with the Services, we may collect the following categories:

Contact details: name, address, billing address, shipping address, phone number, email address.
Order and transaction information: items viewed, added to cart, purchased, returned, exchanged or cancelled, order history, and customer service interactions related to an order.
Account information (if you create an account): username, password, preferences and settings.
Payment information: payment method details and payment confirmation. (Note: card payments are typically processed securely by our payment providers and Shopify; we do not store full card details.)
Communications: what you include when you contact us (e.g., support messages).
Device and technical data: IP address, device identifiers, browser type, network connection, and similar technical information.
Usage data: how you navigate and interact with the Services (pages viewed, clicks, time on site, referring pages).

2) Where we get your information from

We collect personal information from:

You directly (e.g., when you place an order, create an account, join a mailing list, or contact us).
Automatically through cookies and similar technologies when you use the Services.
Service providers we use to run our business (e.g., ecommerce hosting, payment processors, shipping and fulfilment, analytics, customer support).
Partners and third parties (e.g., advertising partners where enabled, subject to your cookie/marketing choices).

3) How we use your personal information

We use personal information for the following purposes:

A. To provide and manage the Services (contract performance)

Process and fulfil orders, payments, shipping, returns, and exchanges.
Provide customer support and manage your account (if you create one).
Send essential service communications (order confirmations, dispatch updates, changes to terms/policies).

B. To improve and protect our business (legitimate interests / legal obligations)

Maintain site functionality, troubleshoot, and improve user experience.
Detect, prevent, and investigate fraud, misuse, or security incidents.
Maintain records for accounting, tax, and legal compliance.

C. Marketing and advertising (consent and/or legitimate interests depending on channel and settings)

Send marketing emails where you have opted in (or where permitted by law).
Show you relevant advertising on our site and elsewhere where cookie/ad settings are enabled.
Measure the effectiveness of marketing campaigns.

You can opt out of marketing emails at any time using the unsubscribe link in our emails.

4) Legal bases for processing (UK GDPR / EU GDPR)

Where UK GDPR / EU GDPR applies, we rely on the following legal bases:

Contract: to take payment, fulfil orders, provide support, and manage returns.
Legitimate interests: to run and improve our business, keep the site secure, prevent fraud, and understand how customers use our Services (balanced against your rights).
Consent: for certain marketing communications and non-essential cookies/advertising technologies (where required).
Legal obligation: to comply with laws (e.g., tax, accounting, consumer protection, lawful requests).

5) Cookies and similar technologies

We use cookies and similar technologies to operate the site, remember preferences, enable checkout, understand site usage, and (where enabled) support marketing/advertising.

You can manage cookie preferences via your browser settings and any cookie banner or preference tools available on the site. Disabling certain cookies may affect site functionality.

6) How we share (disclose) personal information

We may share your personal information only as needed to operate the Services, including:

With Shopify and vendors that provide services for us (e.g., payments, hosting, analytics, customer support, email sending, fulfilment and shipping).
With marketing/advertising partners where enabled, to help deliver and measure advertising (subject to your cookie/marketing choices and their own privacy notices).
When you direct us to (e.g., delivery instructions, integrations you choose to use).
For legal reasons (e.g., complying with legal obligations, lawful requests, enforcing our terms, protecting rights and safety).
Business transfers (e.g., merger, acquisition, reorganisation) where permitted by law.

We do not sell personal information for money. Some privacy laws use broader definitions of “sell” or “share” relating to advertising—where applicable, you can control this through cookie and marketing choices.

7) Shopify’s role

Because our store is hosted on Shopify, information you submit to the Services is processed by Shopify and may be transferred to and processed in other countries in order to provide and improve the Services. Shopify may also support certain features (including advertising and analytics features) that use information about interactions with our store and other merchants, depending on what is enabled on the site.

8) Third-party links

The Services may link to third-party websites or platforms. We are not responsible for their privacy practices. If you follow a link to a third-party site, review their privacy policy before providing personal information.

9) Children’s privacy

The Services are not intended for use by children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.

10) Security and retention

No method of transmission or storage is completely secure. We take reasonable steps to protect personal information, but we cannot guarantee absolute security.

We keep personal information only as long as necessary for the purposes described in this policy, including to:

fulfil orders and provide support,
comply with legal, tax, and accounting obligations,
resolve disputes and enforce agreements.

11) Your rights

Depending on where you live and the laws that apply, you may have rights including:

Access: request a copy of personal information we hold about you.
Correction: request correction of inaccurate information.
Deletion: request deletion of your information in certain circumstances.
Portability: request transfer of your data in certain circumstances.
Objection / restriction: object to or restrict certain processing (including some legitimate-interest processing).
Withdraw consent: where processing is based on consent (e.g., certain marketing/cookies).

To exercise your rights, contact us using the details below. We may need to verify your identity before responding.

Unsubscribing from marketing emails will not stop essential service messages (e.g., order and account emails).

12) International transfers

Your personal information may be transferred outside the UK/EEA. Where we transfer personal information outside the UK/EEA, we rely on recognised safeguards such as standard contractual clauses or other lawful transfer mechanisms, unless the destination country has been recognised as providing an adequate level of protection.

13) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on the website and update the “Last updated” date.

14) Contact us

If you have questions about this Privacy Policy or want to exercise your rights, contact:

Elizabeth Vere

Address: 34 Polopit, Titchmarsh, Kettering, ENG, NN14 3DL, United Kingdom

Email: hello@elizabethvere.com

For the purposes of UK data protection law, we are the data controller of your personal information.

If you are unhappy with how we handle your data, you also have the right to complain to the Information Commissioner’s Office.